Geneva was the place to be last Saturday !
My intern Marie and I were present at this incredible fashion trade show that promoted African culture and aesthetic. No less than 50 exhibitors and 30 designers displayed their last collections in line with ethnic and tribal trends of today zeitgeist.
Source : picture taken from http://www.lafriquecestchic.net
This event enhanced the current emergence of Africa as a significant influence in fashion. Indeed, the country is developing further through creative and commercial expansion : the Lagos Fashion and Design Week has increased its global visibility and agencies like Style House Files also help African designers to gain international exposure. In addition, emerging fashion districts such as Victoria Island in Lagos are new places of attraction.
As all eyes are on Africa, the second edition of L’Afrique C’est Chic has been a great platform for many designers to gain awareness of their brand. Creators have presented their collection on their own exhibition stand and during fashion shows, where models walked on the rhythm of Lulùxpo's music.
The Marché Chic displayed exhibitors of fabrics, accessories and bags but also of cosmetics, turbans and even night caps! The Espace Choc, for its part, was dedicated to acknowledged designers.
We made a selection of creators who we specially appreciated and were fantastic:
In the Marché Chic
Jessica Mbangila is an emerging Swiss designer from Lausanne. Her slogan ''Good Vibes Make Good Stories'' works in the streetwear market. Her garments and bags are ultra recognizable. I really admire the creator’s dynamism and energetic imagination.
WaXup Africa is a brand from Switzerland, specialized in wax fabrics imported from Ghana that are sold by meter. Some of you may know that wax has a predominant place in African fashion culture. You can wear it as a dress or even as a baby carrier ! Collaborations like the ones with Switcher or Jessica Mbangila are worth checking out.
Ekeeya Wax is a French brand whose stand was appealing with its colorful necklaces and clutch bags. The values of the brand need to be mentioned as they are centered on sustainability and diversity. Indeed, eco-friendly materials such as recycled wood are used in the production of fabrics and all women are Ekeeya’s target. The ones with natural body shapes especially stand out.
Source : first picture taken from www.ekeeya.com
Mis Wude offers a wide range of vivid accessories, that go from bags to all sorts of ornaments. The Senegalese brand inspires itself from Western African leather traditions. Its sources come from retrieved oversupplies that the two founders recycle in their creations.
In the Espace Choc
I AM ISIGO is my personal favorite of the trade ! Bubu Ogisi’s brand, based between Nigeria, Lagos and France, has already showcased in various international fashion shows. Colors are strong and garments are a combination of daring and minimal aesthetic. The designer is a wonderful person who also studied fashion at Esmod Paris school as I did.
Xuly Bët is the famous and eagerly awaited designer of the trade. Lamine Badian Kouyaté has more than 25 year of experience in the fashion field. He made headlines in April at the New York Fashion Week where he presented his latest collection. Kouyaté is talented in mixing creative influences, from African to French traditions, and from flea market finds to sophisticated yet funky outfits.
Source : pictures taken from L’Afrique C’est Chic Facebook page https://www.facebook.com/genevaafricanmarket/?fref=ts
Great workshops both on African way of dressing and beauty care had success. The trade was a joyful mix of inspiration that brought us in a wonderful space-time continuum, which was enhanced by local African food and healthy baobab juices.
L’Afrique C’est Chic, we will go back for sure !
Your personal shopper.
Express by Bess, écrit par Marie Baldi.